✍️

Make (formerly Integromat)

Last updated: 2026-03-25

Visual workflow automation platform with AI capabilities. Build complex, multi-step automations with branching logic across 2,000+ apps.

4.5/5

Pricing: Free / $10.59/mo (Core) / $18.82/mo (Pro)

✅ Pros

  • • Most powerful visual automation builder — handles complex logic Zapier can't
  • • Extremely cost-effective (10x more operations per dollar vs Zapier)
  • • Visual canvas makes complex workflows easy to understand
  • • Excellent error handling and debugging tools
  • • AI features help build scenarios faster

❌ Cons

  • • Steeper learning curve than Zapier for beginners
  • • UI can feel overwhelming with very complex scenarios
  • • Some premium connectors require higher tiers
  • • Documentation could be better organized

Key Features

✦ Visual drag-and-drop workflow builder
✦ 2,000+ app integrations
✦ Branching and conditional logic
✦ AI-powered scenario suggestions
✦ Error handling and retry logic
✦ Data transformation tools
✦ Webhook support
✦ Team collaboration features

Our Verdict

Make is the power user's automation tool. If you've outgrown Zapier or need complex branching logic, Make delivers significantly more capability at a fraction of the cost. The visual builder is addictive once you learn it.


What is Make?


Make (formerly Integromat) is a visual automation platform that lets you build complex workflows connecting thousands of apps. Unlike simpler tools, Make supports branching logic, loops, error handling, and data transformation — all through an intuitive visual canvas.


Who Should Use Make?


  • Operations teams automating multi-step business processes
  • Marketers building complex content and lead pipelines
  • Developers who want visual automation without sacrificing power
  • Agencies managing workflows across multiple client accounts

    • Make vs Zapier


    The comparison is straightforward: Zapier is easier to start with but more expensive and limited. Make is more powerful, significantly cheaper per operation, and handles complex logic that Zapier simply can't. For anyone beyond basic "if this then that" automations, Make wins.


    Pricing Breakdown


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    Bottom Line


    Make is arguably the best value in automation. The visual canvas makes complex workflows accessible, and the pricing is hard to beat. If you're serious about automation, Make should be your default choice.


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